AC’s 50th anniversary
We have used an ENSO as the starting point for the creative outline, as the image of a cut in time, a dynamic moment, a pause on a continuous path. The ENSO is used as a symbol linking the past with the present and pointing to the future, just as the AC’s anniversary year is a moment in time when we examine the past and look to the future.
We used Enso as:
- the spirit of time: The AC group as a conglomerate of various activities preceisly reflects the spirit of the time because of its diversity.
- critical reflection: 12 milestones in the 50-year history of AC, which facilitate reflection not only within the company itself, but in reflection of wider social change.
- artistic form: transcending art’s local character